WSFF - Women’s Soccer for Fun
Women's Soccer for Fun was born in June 2024 out of the need to provide low-cost sporting activities accessible to any adult woman in the city of Fredericton. 100% focused on generating a multicultural community that welcomes immigrants and Canadians, and that they can feel part of it.
Having a safe space for women to express themselves, recreate and have fun is a basic requirement in the life of today's adult woman, who through the practice of soccer generates the integration of different cultures.
This project included their entire branding: logo, website, business cards, posters, pictures, social media, merchandising and more.